Tag: medication adherence

behavioral economics patient drug choices medication adherence nudge theory drug decision-making

Behavioral Economics: Why Patients Choose Certain Drugs Over Others

Why do patients choose expensive drugs over cheaper alternatives? Behavioral economics reveals how psychology, not just cost, drives medication decisions-and how smart nudges can improve adherence and save lives.

January 19 2026

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Fixed-dose combination drugs: what they are and why they exist

Fixed-dose combination drugs combine two or more medications into one pill to improve adherence, reduce side effects, and enhance treatment effectiveness. They're widely used for heart disease, HIV, and TB, but not all combinations are medically justified.

January 10 2026